Grow as they Grow
Glasgow City Council’s marketing campaign is raising awareness of the 1,000 early learning and childcare posts that must be filled in Glasgow's nurseries over the next two years. This will support the Scottish Government’s promised expansion of childcare.
The message that there has never been a better time to join the early years profession in Glasgow has been broadcast in new TV and radio adverts and on social media.
Early years employees feature in the campaign, which launched over Easter, and has prompted a very good public response with website visits rising as of people seek information and apply for current jobs.
The early learning team in the council is taking a strong partnership approach; working with stakeholders to make sure that every family in the city will be offered their extended hours as part of the roll-out. They are also working with the region’s colleges to line up recruitment, training and employment opportunities and create fast and sustainable growth for the sector.
The councils, colleges and nurseries are working hard together to create an integrated training system to build to depth and range of skills that the profession needs. They are creating an energetic early years and childcare community that reflects and supports the region’s diversity and ambitions and can offer the highest quality, flexible service to Glasgow’s children and families.